AMPLIFY YOUR BUSINESS WITH STREAMING TV.
Streaming TV now costs about the same as Meta, and it's just as targeted and measurable. Advertisers report 2x to 3x the return. But getting on TV is only half of it. The other half is an ad that actually makes people call or click. On Monday, December 7, I'm bringing Hacking Advertising LIVE to Babson College for one evening, and it's free. I'll show you how to make great TV creative and how to get it on the air for about $50 a day. It's built for business owners already spending $5,000 a month or more on Meta. I started my advertising career in Boston. Two rooms of Seattle businesses have been through this workshop. Six of them built their first TV commercial, and three of them are making theirs right now. Boston's next.
SAVE MY FREE SEATOne evening · Free · Taught by the guy whose studio makes ads for Amazon, Microsoft, and Nintendo.
TV JUST CHANGED FOREVER.
For decades, TV was the most powerful ad medium on earth and the least accessible. You bought shows and networks, paid a fortune, and never really knew what it got you.
Streaming ended all three problems at once. You target by zip code, household income, age, and interest, and track the visits, leads, and sales your ad drives, the same way you track Meta and Google. And TV media has never been cheaper: entry pricing starts around $50 a day.
THE WINDOW WON'T STAY OPEN.
You're not in the same auction. Every competitor you have is bidding on the same Meta inventory for the same customer; that's why your cost per lead keeps climbing. On streaming, most of them aren't there yet. And nobody scrolls past a television ad: full screen, sound on, no skip button.
Fewer bidders, more attention, at a fraction of the old cost, and it lasts only until your competitors arrive. That's the window, and it's the reason to move this year instead of next.
BUT GETTING ON TV IS ONLY HALF THE EQUATION.
WEAK CREATIVE DOES NOT PERFORM BETTER ON A BIGGER SCREEN.
IT SIMPLY FAILS BIGGER.
The door is open.
What separates the businesses that win on that screen from the ones that burn money on it?
AN AD SO GOOD WE HAD TO TAKE IT OFF THE AIR.
Imagine making an ad so effective that a month after it launches, you have to call your media agency and tell them to turn it off. Not because it isn't working. Because it's working so well your team can't keep up with the leads.
That's exactly what happened when Wild Gravity made Unlock their first TV commercial.
And it wasn't the first time. The first TV ad Redfin ever ran? Same story. I made it, it flooded the phones, and it came off the air because there weren't enough people to call the leads back.
Once is a good ad. Twice is a formula. It's the same formula the six founding-cohort businesses used to build their ads.
At Hacking Advertising LIVE, you learn it from the guy who did that. Twice.
THE CREATIVE CONVERSION FORMULA.
Brands that win don't start with "let's shoot a commercial." They start with the science. They start with the formula.
Madison Avenue developed it. Hollywood knows it. Nike knows it. Apple knows it. Coca-Cola knows it.
And Jon Sneider knows it.
FIVE METRICS SEPARATE THE WINNERS.
As the former head of advertising for Microsoft, Redfin, and L.L.Bean, and the author of Hacking Advertising, Jon Sneider has learned that five key metrics separate highly effective advertising from ads that are inconsistent, unpredictable, and expensive.
At Hacking Advertising Live, he's going to show you exactly what those five metrics are, how to use them to evaluate your own advertising, and how to create an ad that is built to convert before you ever put it on TV.
HERE'S ONE OF THEM, FREE. BREAKTHROUGH.
Before an ad can persuade anyone, it has to get noticed at all, and most ads never are. Not disliked. Not disbelieved. Just never seen by the people paying for them.
Go score your last ad on that one thing and you'll know more than you did this morning. The other four are taught live, in the room.
LEARN TO MAKE ADS FROM THE GUY WHO RAN A BILLION DOLLARS OF THEM.
Jon Sneider has been head of advertising for Microsoft, Redfin, and L.L.Bean and has executed over a billion dollars in advertising.
He learned how to "hack" advertising to make world-class ad creative for a fraction of the time and cost of ad agencies.
His creative production shop, Wild Gravity, produces advertising for Amazon, Microsoft, Nintendo, Coke, LEGO, and many more.
Now he's teaching business owners how to leverage the secrets of the big boys so you can have advertising that performs like theirs does.
WHAT HAPPENS IN THE ROOM.
The first Hacking Advertising LIVE ran in August at the Wild Gravity studio in Seattle. Seventeen business owners: lawyers, realtors, electricians, marketing, SaaS, and AI professionals. Real businesses, real ad budgets. The second ran in October, same room. December 7 is the first one in Boston.
Six of those businesses joined the six-week Creative Construction Program that came out of it. They graduated six weeks later with a script, storyboards, and a media plan for their first TV commercial.
Three of them have now signed on to make and launch that ad.
“I originally joined Hacking Ads to learn how to create better advertising, but it turned into much more than that. Jon Sneider and the Wild Gravity team taught us how to think differently about marketing, messaging, storytelling, and understanding what really motivates customers. Every week I left with new ideas that I could immediately apply to my business, and I found myself looking forward to each session.
One of the biggest surprises was the group itself. We had business owners from different industries, but everyone genuinely wanted to help each other succeed. The conversations were honest, the feedback was thoughtful, and over the course of the program we built real friendships. Jon created an environment where people were willing to share ideas, challenge each other, and celebrate each other's wins. That collaborative atmosphere made the experience just as valuable as the curriculum.
If you're expecting another marketing course full of generic advice, this isn't it. Hacking Ads changes the way you think about communicating with customers and building a business. I walked away with a completely new advertising strategy, a television commercial I'm genuinely excited about, and a sales funnel that reflects how we want to serve our clients. More importantly, I walked away with relationships that I expect will last well beyond the program. I highly recommend it to any business owner who wants to become a better marketer and a better communicator.”
“Marketing is not my jam. I know our message and the problem we solve. This session helped me frame all of my thoughts into a focused message I feel will connect with our target audience. I'm excited about the potential this opportunity presents. Jon is f***ing awesome.”
“Excellent program. It accelerated my future plans to be on TV someday. It brought what I thought was out of my budget today to something attainable. Be ready to prioritize marketing. Plan on new business, and be ready to cash in!”
“We have known Jon Sneider for years. We are partnering with him on the Hacking Advertising program, and it has been amazing. We brought an idea to the table, and he and his team created an entire commercial concept for us, start to finish, every single detail. It made it so much easier for us. And it is so much fun. We had a blast.”
“Really excited to be part of this first Hacking Ads cohort. I have learned a lot about the process. I wanted to experience and learn more about Wild Gravity from the inside out. It has exceeded my expectations. This is my first experience with any kind of production company. I think this is just the beginning.”
Boston is next. Same system, sharpened by everything the first two rooms taught us, and this time it's free. Seats are limited to the room.
SAVE MY FREE SEATONE EVENING. THE WHOLE PLAYBOOK.
You'll also discover why streaming TV has become one of the most accessible and powerful advertising opportunities for growing businesses, along with the exact path to getting your business on TV in the next 60 days.
If you are already spending money on Meta, Google, YouTube, or other digital platforms, this workshop will help you stop guessing, strengthen your creative, and get more from every advertising dollar you spend.
Here's how the evening runs. Doors open at 5:30. We start at 6:00 sharp and you're out by 8:00.
- 01The Open. The reframe that changes how you buy advertising.
- 02Meet Jon + Wild Gravity. A billion dollars of receipts, the short version.
- 03The Creative Conversion Ad Formula: The Five Magic Metrics. Deconstruct any ad in seconds. Construct one engineered to convert.
- 04Steal Like an Artist: The Rapid Concepting Method. Winning ad concepts in an hour, not a month. Live demo on a volunteer's business.
- 05TV is the New Digital. Why streaming TV is the best money in local advertising right now, and exactly how to buy it.
- 06Get on TV in 60 Days. The path from this room to your ad on air.
- 07Wrap Up. What to do tomorrow morning.
YOU'LL WALK OUT WITH:
THE CREATIVE CONVERSION AD FORMULA: THE FIVE MAGIC METRICS
The scoring model that tells you in seconds whether any ad will convert, and the five moves that build one that does.
THE STEAL-LIKE-AN-ARTIST RAPID CONCEPTING METHOD
How the pros generate winning ad concepts in an hour instead of a month.
THE CREATIVE CONSTRUCTION BLUEPRINT
The build order for an ad that converts. What goes in the first three seconds, what has to repeat, and what to cut. The formula scores an ad. The blueprint builds one.
THE STREAMING TV BUYING GUIDE
Why streaming TV is the best money in local advertising right now, and exactly how to buy it: about $50 a day, targeted by zip code and income, tracked like your digital ads.
THE NUMBERS DON'T LIE.
That 2-3X is from the streaming platforms' own case studies (tvScientific, MNTN), so weigh it accordingly. Whether you get there depends on your creative, which is the entire reason this workshop exists.
WHAT DOES MAKING THE AD COST?
Depends who makes it. One of the options is you.
The formula works the same whether the ad gets shot on a phone, made by the person you already use, or made by us. What you get at the workshop is the ability to tell a good ad from a bad one before anyone spends a dollar shooting it.
Wild Gravity has been making TV ads for Amazon, Microsoft, and Nintendo for nine years, at a fraction of agency cost. If you want us to make yours, that starts at $5,000 for a finished spot you can put on air. But you don't need us. The workshop is where you learn to make your own.
SAVE YOUR SEAT. IT'S FREE.
- How to get your business on TV for about what you already spend on Meta
- The TV ad you always wanted, at a price that finally makes sense
- The Hacking Advertising ebook, free
- All four systems, taught live: the Five Magic Metrics, the Rapid Concepting Method, the Creative Construction Blueprint, the Streaming TV Buying Guide
- The exact path to getting your business on TV in the next 60 days
- One offer at the end, and you'll see it coming
This is for business owners spending, or planning to spend, at least $5K per month on marketing. Is that you?
QUESTIONS OWNERS ASK.
When and where is it?
Monday, December 7, 6:00 to 8:00 PM, at Babson College, 231 Forest Street, Wellesley. Doors open at 5:30. The exact room and directions come in your confirmation email.
What does it cost?
Nothing. It's free. Register so we hold your seat. Seats are limited to the room.
Is this going to be a pitch?
There is one offer, at the end: a five-week program where I build your ad with you. That's the only thing sold that night and you'll see it coming. Everyone who joins gets the hardcover. Wild Gravity also makes ads for a living, and if you want us to make yours, that starts around $5,000. The workshop is built to work even if you never spend another dollar with us. You'll walk out able to brief this to anyone, including the person you already use.
I can't take time away from my business.
It's one evening, after most of the workday is already behind you. One rebuilt ad pays for the evening many times over.
My business is boring. Will this work for me?
GEICO sells car insurance. Insurance. The most effective ad systems in the world were built on categories exactly like yours. Boring businesses are where great creative pays the most.
Is TV really $50 a day?
Yes. Self-serve streaming TV platforms publish that entry pricing. Zip-code and income targeting included. We name the exact platforms and walk through them on screen.
Do I get the book?
Yes. Everyone who comes gets the Hacking Advertising ebook free. Join the five-week program and you get the hardcover too.
What if I register and can't make it?
Let us know before December 7 and we'll give your seat to someone else, or send someone from your business in your place.
Where is it? What about parking?
Babson College, 231 Forest Street, Wellesley, MA. Parking is free. Directions come in your confirmation email.
Can I bring my marketing person?
Yes. Bring your business partner, your marketer, or another owner. Register them too so they have a seat. The owner should still be in the room; the decisions this workshop changes are owner decisions.
THE BESTSELLER THIS WORKSHOP IS BUILT ON.
Hacking Advertising (An Inc. Original) hit #1 New Release, became a 5x best seller, and holds over 40 five-star reviews. It's the playbook this workshop is built on: world-class ad creative for a fraction of the time and cost of ad agencies.
At the workshop you get the system live, applied to real ads in front of you. Until then, the book is most of the method, and the hardcover is on Amazon.
GET THE BOOKONE EVENING. BABSON COLLEGE. FREE.
Six businesses from the first room built their first TV commercial, and three of them are making theirs right now. Join Jon Sneider at Babson on Monday, December 7, and learn the system they used: advertising that gets noticed, gets remembered, and gets results.
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